Wild Ones Logo Guidelines

Wild Ones Logo Guidelines

The Wild Ones logo is the official registered trademark of Wild Ones: Native Plants, Natural Landscapes. The Wild Ones logo is protected by law, and may not be used by other organizations or entities without express written permission from Wild Ones.

BASIC LOGO USE

Using the Wild Ones logo incorrectly or inconsistently dilutes its recognition and confuses its meaning. There are a few simple guidelines that will ensure its correct use. Use only approved reproduction-quality artwork for the Wild Ones logo. You can download the approved electronic logos right here on this page.

The Wild Ones logo may be used in the following forms:

Positive form (Primary Color Usage): PMS 5747 on a complimentary natural-colored background.
Positive form: Black logo on a white or complimentary background.
Negative form: White reversed out of PMS 5747 or Black is not recommended.

Minimum clear space around the logo:
A minimum amount of space from copy, artwork, or the edge of the printed surface is required around the logo. The minimum amount of clear space is equal to 1/4 the height of the logo.

COLOR

The official color of the logo is Wild Ones Green PMS 5747.
When using a secondary color for a background, always try to use a natural tone that compliments Wild Ones Green. See color chips above.
Do not attach a location identifier or any other copy to the logo. If such information is necessary, place it a significant distance away from the logo.
Use the logo at a size as large as is appropriate. Place the logo in a prominent location.
Do not distort the proportions of the logo or the thickness of the letters. Use only the approved electronic printed versions of the logo.
Do not apply a drop shadow or any graphic embellishment to the logo.
Do not alter the logo, even in humor.
Do not use the logo on visually competitive backgrounds.
Do not use the logo in a sentence. Use the words “Wild Ones.”
Do not use other icons or visuals in place of the flower part of the logo.

ELECTRONIC LOGOS

When using electronic versions of the Wild Ones logo in your documents, newsletters, etc., it is important to follow these guidelines for electronic logo and positioning statement usage:

Use only high-resolution, scalable electronic versions of the logo. Do not try to re-create them. You can download the approved electronic logos right here on this page.
Do not use electronic versions of the logo if your computer or printer is incapable of producing high-quality output. Be sure that the resolution of the letters, the thickness of the lines, and the overall look of the logo exactly match the samples shown here.
When changing the size of the logo after placement in a word-processing or page-layout program, be careful to not distort the proportions of the logo.

THE MEANING BEHIND THE LOGO

The Design of the Logo

The Wild Ones logo was designed for us by a professional graphic designer who created it to depict our relationship with the Earth. Incidentally, this is the same designer who designed the titles for “Dances with Wolves.”

The words “Wild Ones” are a registered trademark, thus the trademark symbol which appears at the end of the words "Wild Ones." The words “Wild Ones” in the current Wild Ones logo were designed with drawn letters to specifically depict the wildness or naturalness of native landscaping as opposed to the manufacture and manipulation of non-native based landscaping. The line drawn through the bottom of the words depicts the Earth and signifies that we are an integral part of the Earth, like roots deep within the soil. The abstract flower to the left of the words ”Wild Ones” identifies us with landscaping and is specifically printed in a half-tone to not overwhelm the registered trademark "Wild Ones."

Use of the Words “Wild Ones”

Because the stylized words “Wild Ones” in the logo were drawn for specific use only with the logo, they cannot be reproduced to be used by themselves. The flower, however, can be used alone for a multiple of purposes in our promotional materials. For publication purposes, the words “Wild Ones” when used alone should instead be written using a type style no different from the rest of the text in the document. With the first use of these words in the text, it should be written using the registered trademark symbol (®) to its upper right.

To accommodate the rest of the Wild Ones nomenclature, "Natural Landscapers Ltd." or "Native Plants, Natural Landscapes," a second line was added to incorporate the words. If a chapter name is to be added to the logo, it should be printed below the second line. Please note that all words and lines should be printed all in the same color, i.e., Wild Ones green, black or white, or in the case of wearable merchandise as outlined below, the original Wild Ones color brown.

Even though the two-line logo is the official Wild Ones logo, there are situations where it is permissible to use the one-line logo. An example would be a situation where the words "Native Plants, Natural Landscapes" would be too small to be legible.

The chapter name (or other text) added below the logo must be set in one of the following typefaces: Times, Times Roman, Times New Roman, or Times New Roman PS.

LOGO COLORS FOR USE ON MERCHANDISE

The entire Wild Ones logo, using both lines or only one, can be screen-printed or embroidered wholly in Wild Ones green, black, or white for wearable as well as non-wearable merchandise.

Logo colors for the purpose of screen-printing or embroidering wearable merchandise should be as follows:

The words Wild Ones, along with the line representing the Earth, should be limited to Wild Ones green (PMS 5747 or Thread AckP5944), black, white, or the original Wild Ones brown (PMS 731) as outlined in the logo guidelines. Process equivalent, RGB equivalent, and Web Safe RGB color nomenclatures are shown at the top of page 1 of these guidelines.
If using the chapter name and the second line, they should also be limited to Wild Ones green, black, white, or the original Wild Ones brown as outlined in the logo guidelines.
The entire flower including the stem should be all in one color, either matching the rest of the logo or in a shade of purple (PMS 2587 or Thread Py1810). No other colors are acceptable.
Note: The logo minus the extra words and second line are preferred for use with wearable and non-wearable promotional items such as t-shirts, cups, caps, etc. When using both lines and incorporating the name of the chapter, the chapter name should be set in a compatible typeface.

HOW AND WHEN TO USE THE VARIOUS LOGO FILES

Deciding which version of a logo file to use for each purpose can be difficult and confusing – even for professional users. Here is a list of possible uses, along with a recommendation for which files to use in each case. Note that these files are in ZIP archives – just “unzip” to access the actual files. Also note that if you try to use the files recommended for “professional” printing, they probably won’t print correctly on your office- or home-quality printer.

With the wide variety of computer operating systems and software applications in use, it's possible that some people will have problems with these logo files. Even though we have created the logo files with this in mind, it's also possible that your operating system or your software application is outdated and not capable of working with the logo files. One common problem is trying to "open" the logo file. This almost certainly will not work for you. The logo file is meant to be "placed" or "imported" into your working document. Read the documentation for your software if you're not sure how to do this. If you continue to have problems, contact the National Office for help.

Professional Four-Color Offset Color Printing: If your project will be printed at a commercial printing establishment on a printing press, in four-color process (CMYK), you should use the Adobe Illustrator EPS files linked to at the end of this paragraph. You can resize these files in your layout application without worrying about the pixelization that results from enlarging other types of graphics. Also, these files are set up so they will color-separate properly into the CMYK (four-color process) colors that are used on commercial offset presses.
Download the CMYK EPS files Zip archive.

Professional Spot-Color Offset Printing: If your project will be printed at a commercial printing establishment on a printing press using spot colors for an exact color match with Pantone 5747, you should use the Adobe Illustrator EPS files linked to at the end of this paragraph. You can resize these files in your layout application without worrying about the pixelization that results from enlarging other types of graphics. Also, these files are set up so they will print to a spot-color plate (PMS 5747), which is what a commercial printer will need for a spot-color job.
Download the Spot Color PMS 5747 EPS files Zip archive.

Professional Black-and White Offset Printing: If your project will be printed at a commercial printing establishment on a printing press in one color only (usually black), you should use the Adobe Illustrator EPS files linked to at the end of this paragraph. You can resize these files in your layout application without worrying about the pixelization that results from enlarging other types of graphics. Also, these files are set up so they will print to the black plate only, which is what a commercial printer will need for a one-color job.
Download the Black EPS files Zip archive.

Printing on an Office- or Home-Quality Printer: If your project will be printed on an office- or home-quality printer, you should use the JPEG files linked to at the end of this paragraph. To avoid poor print quality caused by pixelization, do not enlarge these files more than 15% in your word-processing or publishing application. These files are set up in RGB color mode at 300 dpi, and there are several versions for different sizes and logo element configurations.
Download the RGB JPEG files Zip archive.

For Use on a Web Page: If your project is a web page, you should use the GIF files linked to at the end of this paragraph. Do not use the JPEG files. It’s best to not resize graphic files on a web page. These files are set up in indexed color mode for proper display on a web page. There are several versions for different sizes and logo element configurations.
Download the Indexed Color GIF files Zip archive.

Special – For Use on Business Cards: If your project is a business card, use one of the files linked to at the end of this paragraph.
Download the Special Business Card Logos Zip archive.

Note: If your web page has a background color, such as the background color on the Wild Ones web pages (hex value: #fffaf0), you must use a transparent GIF file so the logo will not look like a white bandage floating on the page. Use the transparency tool on the Wild Ones web site to easily convert these GIF files to transparent backgrounds and to apply the appropriate color matting to match the page background:
http://www.for-wild.org/cgi-bin/colorgif.cgi

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