The Wild Ones logo is the official registered trademark of Wild Ones: Native Plants, Natural Landscapes. The Wild Ones logo is protected by law, and may not be used by other organizations or entities without express written permission from Wild Ones.

THE MEANING BEHIND THE LOGO DESIGN

The Wild Ones logo was designed for us by a professional graphic designer who created it to depict our relationship with the Earth. Incidentally, this is the same designer who designed the titles for the movie, “Dances with Wolves.”

The words “Wild Ones” are a registered trademark, thus the registered trademark symbol that appears at the end of the words “Wild Ones.” The words “Wild Ones” in the Wild Ones logo were designed with drawn letters to specifically depict the wildness or naturalness of native landscaping as opposed to the manufacture and manipulation of non-native based landscaping. The line drawn through the bottom of the words depicts the Earth and signifies that we are an integral part of the Earth, like roots deep within the soil. The abstract flower to the left of the words “Wild Ones” identifies us with landscaping, and is meant to be printed in a screened color tone so as not overwhelm the rest of the logo.

• Positive form (Primary Color Usage): PMS 5747 on a complimentary natural-colored background – preferably white.
• Positive form: Black logo on a white or complimentary background.
• Negative form: White reversed out of PMS 5747 or black is not recommended.
• When using a secondary color for a background, use a natural tone that complements Wild Ones green. See color chips above.
• All parts of the logo should be printed in the same color, i.e., Wild Ones green, black, white, or in the case of wearable merchandise as outlined below, the original Wild Ones color brown.

USE OF THE LOGO AND THE WORDS “WILD ONES”

In the past, it was permissible to use elements of the logo separately. A common example of that kind of use was a situation where the words “Native Plants, Natural Landscapes” would be too small to read in the space allowed for the logo – resulting in the use of the “one-line” logo. As “branding” has become more important to the viability and growth of the Wild Ones organization, weakening the recognition of the Wild Ones logo by using any version other than the full and complete logo is no longer allowed, other than in very rare circumstances.

Although it is easy to find yourself in a situation where there seems to be no way to use the logo other than at a very small size, you can easily avoid that situation with just a bit of planning. Remember that the Wild Ones logo is not something to be added as an afterthought to your Wild Ones project. So before you start work on your project, think about what your design will look like when it is finished, and think about where you will use the logo so that it is prominently placed, and so that every part of the logo will be legible. If you plan ahead with your design, you will never find yourself in a situation where you have “squeeze” the logo into a very small space. Remind yourself that if there is space on the page for the text and the graphics, there is also space for the full version of the logo, shown at a legible size. Here are more important points:

• Use only the furnished versions of the logo. Do not try to re-create the logo. You can download the approved logo files here.
• Do not crowd the logo. Do not position the logo so that it touches other elements on your page. Be sure to allow an appropriate amount of clear space on all sides of the logo. Use your best judgment.
• When changing the size of the logo after placement in a word-processing program, page-layout program, or web page, be careful not to distort the proportions of the logo.
• Do not attach any other text or any other object to the logo. If such elements are necessary, place them a significant distance away from the logo.
• Use the logo at a size as large as is appropriate. Place the logo in a prominent location.
• Do not apply a drop shadow or any graphic embellishment to the logo.
• Do not alter the logo, even in humor.
• Do not use the logo on visually competitive backgrounds.
• Do not use other icons or visuals in place of the flower part of the logo.
• Do not use the logo as a bullet in a list of items, or as any other embellishment.
• Do not use the logo as punctuation.
• Do not use the logo, or parts of the logo in place of straight text. When using the words “Wild Ones” in text, set the words in the same type style as the rest of that line of text. With the first use of these words in the text, the words should be set using the registered trademark symbol (®) to its upper right.

All versions of the Wild Ones logo are available in the form of computer files. These files are available for download here, and are the only approved versions of the logo.

CHAPTER LOGOS

If you want to emphasize your chapter name in your project, use the Wild Ones chapter logo specially created for your chapter.

Chapter logos are created upon request to Wild Ones National. Do not try to create a chapter version of the logo. Check with your chapter officers to see if an approved chapter logo is available. If not available, ask your chapter officers to order a chapter logo set from Wild Ones National.

AFFILIATE NOT-FOR-PROFIT MEMBERS,
BUSINESS MEMBERS, PROFESSIONAL/EDUCATOR MEMBERS,
OR PARTNERS USING THE WILD ONES LOGO

We encourage all members and partners to include the Wild Ones logo in any project when the use of our logo is appropriate, and when your use of the logo conforms to these logo guidelines. This might include brochures, membership forms, web pages, or any time you might want to be seen as a proud member or partner of Wild Ones Natural Landscapers.

LOGO COLORS FOR USE ON MERCHANDISE

The entire Wild Ones logo, using both lines or only one, can be screen-printed or embroidered wholly in Wild Ones green, black, or white for wearable as well as non-wearable merchandise.

Logo colors for the purpose of screen-printing or embroidering wearable merchandise should be as follows:

• The words Wild Ones, along with the line representing the Earth, should be limited to Wild Ones green (PMS 5747 or Thread AckP5944), black, white, or the original Wild Ones brown (PMS 731) as outlined in the logo guidelines. Process equivalent, RGB equivalent, and Web Safe Hexadecimal color nomenclatures are shown in the graphic at the beginning of these guidelines.
• If using the chapter name and the second line, they should also be limited to Wild Ones green, black, white, or the original Wild Ones brown.
• The entire flower including the stem should be all in one color, either matching the rest of the logo or in a shade of purple (PMS 2587 or Thread Py1810). No other colors are acceptable.
• Note: The logo, minus the extra words and second line, is preferred for use with wearable and non-wearable promotional items such as t-shirts, cups, caps, etc.

HOW AND WHEN TO USE THE VARIOUS LOGO FILE TYPES
WITH YOUR COMPUTER

Deciding which version of a logo file to use for each purpose can be difficult and confusing – even for professional users. Here is a list of possible uses, along with a recommendation for which files to use in each case. Note that these files are provided in compressed ZIP archives – “unzip” the archive to access the actual files. Also note that the files recommended for “professional” printing are meant to be used with professional layout programs, and may not work correctly with your software, and may not print correctly on office-quality or home-quality printers.

With the wide variety of computer operating systems and software applications in use, it is possible that some people will have problems with these logo files. Even though we have created the logo files with this in mind, it is also possible that your operating system or your software application is outdated or otherwise not capable of working with the logo files.

One common problem is trying to “open” the logo file. This very likely will not work for you, and may damage the logo file, resulting in unexpected results when using the logo file. The logo file is not meant to be “opened.” The logo file is meant to be “placed” or “imported” into your working document. Read the documentation for your software if you are not sure how to do this. If you have problems working with the logo files, contact the National Office for help.

Professional Four-Color Offset Color Printing: If your project will be printed at a commercial printing establishment on a printing press, in four-color process (CMYK), you should use the Adobe Illustrator EPS files linked to at the end of this paragraph. You can resize these files in your layout application without worrying about the pixelization and other problems that result from enlarging other types of graphics. Also, these files are set up so they will color-separate properly into the CMYK (four-color process) colors that are used on commercial offset presses.
Download the CMYK Adobe Illustrator EPS files Zip archive.

Professional Spot-Color Offset Printing: If your project will be printed at a commercial printing establishment on a printing press using spot colors for an exact color match with Pantone 5747 (typically a two-color print job), you should use the Adobe Illustrator EPS files linked to at the end of this paragraph. You can resize these files in your layout application without worrying about the pixelization and other problems that result from enlarging other types of graphics. Also, these files are set up so they will print to a spot-color plate (PMS 5747), which is what a commercial printer will need for a spot-color job.
Download the Spot Color PMS 5747 Adobe Illustrator EPS files Zip archive.

Professional Black-and-White Offset Printing: If your project will be printed at a commercial printing establishment on a printing press in one color only (usually black), you should use the Adobe Illustrator EPS files linked to at the end of this paragraph. You can resize these files in your layout application without worrying about the pixelization and other problems that result from enlarging other types of graphics. Also, these files are set up so they will print to the black plate only, which is what a commercial printer will need for a one-color job.
Download the Black Adobe Illustrator EPS files Zip archive.

Printing on an Office-Quality or Home-Quality Printer: If your project will be printed on an office-quality or home-quality printer, you should use the JPEG files linked to at the end of this paragraph. To avoid poor print quality caused by pixelization and other problems, do not enlarge these files more than 15 percent in your word-processing or publishing application. These files are set up in RGB color mode at 300 dpi, and there are several versions for different sizes and logo element configurations.
Download the RGB JPEG files Zip archive.

For Use on a Web Page: If your project is a web page, you should use the GIF files linked to at the end of this paragraph. Do not use the JPEG files. It is best to not resize graphic files on a web page. These files are set up in indexed color mode for proper display on a web page. There are several versions for different sizes and logo element configurations.
Download the Indexed Color GIF files Zip archive.

Special – For Use on Business Cards: If your project is a business card, use one of the files linked to at the end of this paragraph.
Download the Special Business Card Logos Zip archive.

Note: If your web page has a background color, such as the background color on the Wild Ones web pages (hex value: #fffaf0), you must use a transparent GIF file so the logo will not look like a white bandage floating on the page. Use the transparency tool on the Wild Ones web site to convert these GIF files to transparent backgrounds and to apply the appropriate color matting to match the page background:
http://www.for-wild.org/cgi-bin/colorgif.cgi.

If you have questions, after reading these guidelines, contact the Wild Ones National Office.