Wild Ones

WHY GRAPHIC STANDARDS?

As Wild Ones grows and new chapters form around the country, it becomes more important than ever that our printed and online materials present a unified look. The proper use of the Wild Ones logo, the Wild Ones colors, and a professional and standardized look for all materials help identify you as a member of a quality organization, and prevent the confusion that results from non-standard identity.

It's important that you maintain the Wild Ones "look and feel" as you design and produce business cards and name tags for your chapter, and that's why we offer several templates that can help you with your design choices.

Maintaining a consistent graphic identity doesn't mean that all chapters are locked in with business cards and materials that all look exactly the same. Other than a few "required" standards, which are listed below, these templates and other guidelines are presented as suggestions that we hope will help you create business cards and name tags you will be proud to use.

REQUIRED STANDARDS

  • The Wild Ones Logo: The Wild Ones logo must appear prominently on your business cards and is optional on name tags. See the provided templates for placement suggestions. When using the logo, it must always appear in the official logo colors (Black and/or Pantone 5747). Use only the approved, electronic logo files. See the Wild Ones logo guidelines for full instructions on the use of the logo.
  • Other Requirements: When used with the logo, the typeface (font) for the chapter name must be Times, Times Roman, Times New Roman, or Times New Roman PS. While the logo can be in either Wild Ones green or black ink, all other type must print in black ink. Do not add any background graphics or textures. Paper color must be a "natural" color, such as white, off-white, or light tan. There will be no mention of other businesses or affiliations on the cards. While cards may be oriented horizontally or vertically, trim size must be 3-1/2 x 2 inches.

OPTIONAL STANDARDS AND HELPFUL HINTS

  • Contact Information: In most cases, a business card is given to someone in the hope that they will make contact later. That's why it's important to be sure to include not only the Wild Ones identity information, but also your own name, and chapter contact information such as address, telephone, e-mail information, and web site address. You might even include an "invitation" to the person to attend an upcoming Wild Ones event (as shown on one of the templates). Because it may be impractical to print business cards for all individuals, you should leave space on the card for you to (legibly) write your name.
  • Space: Don't try to fill every available square inch with type. For easy readability and a professional look, be sure to keep comfortable margins around the edges of your cards.
  • Accuracy: Your business card is your ambassador when you're not there. To represent you in the best light possible, be sure that there are no spelling errors on your cards. Have someone proofread the card before you have it printed.
  • Paper: Ask your printer to show you the standard business card paper. If it feels cheap and flimsy, remember that people who get your card will also think it feels cheap and flimsy. Upgrading to a better grade of paper won't cost much, and will make a big difference in the impression you leave behind. If possible, specify recycled paper.
  • Design Ideas: To get started, and for suggestions, take a look at our design templates.
  • Get the Logo: To make things easier, we have created special versions of the electronic logo file especially for use on your business cards. Get them right here.

QUESTIONS AND ANSWERS

  • Where do I get the logo? To make things easier, we have created special versions of the electronic logo file especially for use on your business cards. Download logos here.
  • Is it OK to change the color of the logo? No. Read the Wild Ones logo guidelines for full details.
  • I've tried downloading the logo, but it won't work. What's wrong? With the wide variety of computer operating systems and software applications in use, it's possible that some people will have problems. Even though we have created the logo files with this in mind, it's also possible that your operating system or your software application is outdated and not capable of working with the logo files. One common problem is trying to "open" the logo file. This almost certainly will not work for you. The logo file is meant to be "placed" or "imported" into your working document. Read the documentation for your software if you're not sure how to do this. If you continue to have problems, contact the National Office for help.
  • Instead of trying to get the logo files to work, can I just set up the logo myself? No. This will result in inaccuracies that will detract from the design and its ability to unify all Wild Ones materials.
  • Anything else I should know? Take a close look at our suggested templates for design ideas and other specifications.

 

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